Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes with the aim of solving a problem for a specific audience. By solving the audience’s challenges, you create value and importance for the target audience thus establishing trust; a necessity in building a brand. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
When most people hear “content writing”, they think “writing articles”.
However, writing content isn’t just important for blog posts.
In fact, content writing is important for all types of different content
formats,
including:
YouTube video descriptions
Or put another way:
Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes with the aim of solving a problem for a specific audience. By solving the audience’s challenges, you create value and importance for the target audience thus establishing trust; a necessity in building a brand. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
When most people hear “content writing”, they think “writing articles”.
However, writing content isn’t just important for blog posts.
In fact, content writing is important for all types of different content
formats,
including:
We’ve created a unique visual system and strategy across the